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Having a clear plan will help prevent any awkward pauses, and will also make sure you’re hitting all the important points for your business agenda.

Tip #4: Have a Clear Content PlanĪs with any video content, it’s super important to have a clear vision of what you’re going to cover in your Instagram Live broadcast. In terms of lighting, natural light is always the most affordable (and often the best) option. For example, a bright pop of pastel can instantly shift the tone of your Instagram Live and make it feel more on brand.

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If your brand is fun and playful, consider how to reflect that with your use of color. For example, a minimal white setting with plants will create a totally different aesthetic to a wall with scrapbook-style photos on it.

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Planning the location and lighting for your Instagram Live can have a huge impact on how professional your broadcast looks.Ĭonsider how the backdrop of your Instagram Live supports your brand’s message. Tip #3: Consider Your Lighting and Location Your Later analytics dashboard has a super-detailed breakdown of when your audience is online - and you can use that info to tailor your Instagram Live schedule. Under the Audience tab, you’ll find a breakdown of when your followers are most active online broken down by day of the week and time of day.Īnd if you’re looking for even more detail, you can use your Later Analytics to hone in on your audience’s behaviors. Going live when your followers are most active is one of the easiest ways to make your Instagram Lives more successful.īut how can you predict when your audience will be online ahead of time? The best way to do this is by studying historical data trends to understand when your audience are typically most active on Instagram. Tip #2: Go Live When Your Audience is Most Active This can help your followers feel more engaged, and ultimately more likely to tune in. Tell your audience what they can expect in the live broadcast, and invite them to share any questions they have in the comments. Live Scheduling lets you schedule your stream up to 90 days in advance and followers can set reminders to tune in ❤️🔔 /8t7BWmjEL7- Instagram October 13, 2021īy scheduling a Live, you can share reminders and countdowns directly to your their Instagram Stories and feed. Going Live hits different when your followers come through 🙌 You can also share an image or video to your broadcast screen.įirst, tap the picture icon in the top right-hand corner of the screen: You can also pin a comment to the top of the feed by tapping and holding it.ĭisable your video feed by tapping the camera icon on the right-hand side of the screen. Tap “Comment” to add a comment to the live stream. Invite someone to co-host your Instagram Live by tapping the person icon at the bottom of the screen.Īpply an Instagram Stories filter to your broadcast by tapping the filter icon on the right-hand side of the screen. Send a Direct Message to someone about your Instagram Live by tapping the paper plane icon at the bottom of the screen. You can only share a question once a viewer has submitted it during the broadcast.

Share questions from your viewers to the screen by tapping the question mark-speech bubble icon at the bottom of the screen. Once your live is underway, you can choose from a number of features to make your broadcast more engaging: Tap the “Live” icon at the bottom of your screen to start your broadcast, and get ready for your close up! Step #5: Use Instagram Live's Interactive Features Once you're happy with your practice session and ready to go live, it's quite simple. This feature is perfect for ironing out any kinks before you go live to the masses. Toggle from 'Public' to 'Practice.' That's it! With Instagram's “Practice Mode” tool you can test out your Live setup in advance.īefore you go live, select the eye icon on the left-hand corner of the screen. Step #3: Check Your Live Stream in Practice Mode Your moderator will have the power to report comments, remove viewers from the Instagram Live, and turn off comments for a viewer - making one less thing for you to worry about. ✅ Turn off comments for a viewer /S9j7s4dInB- Instagram March 11, 2022

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We’re launching Live Moderator on Instagram Live, where creators can assign a mod and give them the power to:

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